Digtial Strategy & Copywriting

Hello, I’m Stephanie Kaplan, a copywriter and content strategist based in NYC with 15+ years of experience writing and developing content for education, health care, and nonprofit websites. My services improve user experience, engage target audiences, enhance brand visibility, and drive growth.

What I can help with

  • Homepages

  • Landing pages

  • Academic program descriptions

  • Case studies

  • Email newsletters

Content Strategy

  • AI products for K-12 education

  • Strategy briefs and implementation

  • Information Architecture

  • Style Guides

  • Web production in CMS

  • Project management

  • SEO/content audits

  • Keyword research

  • Content optimization

  • Community management

A few of my happy clients

What my clients say

  • Stephanie is a multi-talented digital content strategist. She was instrumental in the redesign of a College Board website for school and district leaders. She worked diligently and swiftly to improve the site's overall usability-- streamlining content, improving IA, and ensuring copy met all voice and editorial standards. She is a terrific collaborator, who works well with a range of staff across various disciplines and levels. No job is too big or too small for Stephanie. She dives right in to any project she is given with minimal direction. She is calm under pressure, highly responsive, and routinely goes above and beyond.

    Sue Landers: Executive Director, Content, College Board

  • I’m so happy that Stephanie messaged me when I posted on a Slack group about needing a freelance content strategist to work with me. She has worked with me on several projects since 2017. Her willingness and capacity to learn new ways to approach a problem are much appreciated, as are her efficiency and timeliness. I can always count on Stephanie to ask the right questions and get the job done. Anyone working on content and content strategy would be lucky to work with her.

    Carrie Hane: Founder & Principal Strategist, Tanzen (Career Key)

  • Stephanie was instrumental in helping me and my team get a considerable amount of dense student financial aid content organized for a new website launch. She helped us with restructuring information, clarifying copy, and ensuring that consumer information needed for compliance was up on time. She kept us in check when scope creep started to happen and made sure we were able to stay focused to meet the timeline for the launch. She was extremely responsive, helpful. It was a pleasure working with her.

    Moshe Axelrod: Assistant Director of Financial Aid, Brooklyn College

Let's Connect!

Let’s explore ways to collaborate. Share your details, and I'll reach out soon.